https://www.youtube.com/watch?v=P5d6zm3YbqM

How to write a good tweet:

• Compression: Make the tweet as short as possible
• NO SPAM: Don’t use hashtags. They feel spammy
• Simplicity: People don’t read Twitter - they browse it.
• Novelty: Surprise the reader with a new and interesting idea

How to Curate Your Feed

• Who to follow:
  • Individuals NOT publications
  • Avoid the Recommendations
• Who to unfollow:
  • If someone makes you stressed
  • People who don’t provide value

General

People treat social media the same way they treat real-life interactions: Helpful people are valued whereas self-serving people are ignored.

If you want to improve your writing, start taking notes. Here’s why: Note-taking isn’t about saving ideas. It’s about having conversations with your past and future self - so you can develop ideas over time.

Every Tweet should have ONE idea. When you keep the idea simple, your tweet can be long and people will still read it.

On Twitter, your presentation is as important as your content (create a logical and eye-catching structure).

Checklist for online writing:

• Remove every unnecessary word
• Focus on clarity - not cleverness
• Make your reader smarter
• Treat every word like it’s on trial for its life